# YardBrain — brand tokens v2 (Session 1 · rev 2026-08-10 per critique)

Paste this into SECTION 0 → BRAND TOKENS of the Media Asset Master Prompt:

```
BRAND TOKENS (locked — Session 1 v2, 2026-08-10):
- Primary: #0a0b0d near-black ground (never pure black) · ink #eceae5 warm
  off-white (never pure white) · dim ink #9d9a92 · faint ink #918c83 ·
  hairline rgba(255,255,255,.09)
- Surfaces: card #101216 · inset #171a1f
- Secondary: #46d98a green — money IN, profit, PULL
- Accent: #ffa726 amber — money OUT + physical location (rows, VINs, part numbers)
- Status: ok #a7e05a · meh #f2c14b · bad #f2685f · platform blue #5aa9ff ·
  sale purple #b98cf0
- Heading/display font: Anton (Google Fonts, OFL — free print+web). Public
  stand-in for the dev-only VolvoBroad face; SF Pro stays in-product only.
- Body font: IBM Plex Sans (OFL; Regular/Medium/SemiBold TTFs in fonts/).
  Every number and the tagline set in IBM Plex Mono (tabular by construction).
- Tagline: pull the profit · skip the junk   (verbatim, always lowercase, mono)
- Poster headlines may use the display face, caps allowed — the lowercase law
  governs UI copy; badges/eyebrows govern labels. (blessed 2026-08-10)
- Law: zero corner radius everywhere · no drop shadows · no gradients ·
  amber and green are semantic (out/location vs in/profit), not decoration.

LOGO USAGE RULES (v2):
- Plate vs transparent: -color versions carry the #0a0b0d plate — use on any
  unknown or non-house surface. -color-transparent versions (no plate) — use
  on house-dark surfaces and photography. Mono versions are the one-color
  print masters (pure #000/#fff is correct there; the never-pure law governs
  designed surfaces, not printer ink).
- Min sizes: horizontal 140px / 25mm — below that, drop the tagline (an
  illegible promise is worse than none) · stamp 16px / 6mm · badge 64px / 22mm.
- Clear space on every side of any lockup = the stamp frame's stroke thickness.
- Favicon: at 16px the frame goes — letters only (yardbrain-favicon-16.svg).
  favicon.ico ships real 16+32+48 sizes.
- Co-brand: yard name in IBM Plex Mono, ink, one line above the badge — the
  yard's name is never set smaller than the stamp. Sample:
  yardbrain-badge-cobrand-sample.svg.
- Round badge: die-cut sticker exception to the zero-radius law — everything
  inside the circle keeps square edges. [owner sign-off: pending — confirm and
  date this line]

- Logo files (SVG, all type outlined to paths — no font dependencies):
  · yardbrain-logo-horizontal.svg  (+ -mono-black / -mono-white / -color-transparent)
  · yardbrain-logo-stacked.svg     (+ -mono-black / -mono-white / -color-transparent)
  · yardbrain-icon-square.svg      (+ -mono-black / -mono-white / -color-transparent)
  · yardbrain-badge-round.svg      (+ -mono-black / -mono-white)
  · yardbrain-badge-cobrand-sample.svg
  · yardbrain-favicon.svg (16px master: yardbrain-favicon-16.svg) → favicon.ico
    (16+32+48) + png/favicon-32.png
  PNG exports at 1024 and 512 wide for every SVG, in png/.
- fonts/: Anton, IBM Plex Mono (R/M/SB), IBM Plex Sans (R/M/SB + variable),
  each with its SIL OFL license text (OFL-*.txt) as redistribution requires.
```

## Notes for future sessions

- The YB stamp is the icon; it appears inside every lockup including the badge.
- Anton carries YARD (ink) + BRAIN (green) — always uppercase, always this split.
  Tagline always IBM Plex Mono lowercase.
- v2 additions over v1: color-transparent variants (plated versions kept —
  deliberate, seamless on the site), 16px favicon + real .ico, usage rules
  (min size / clear space / co-brand), full surface+status palette in the
  block, Plex Sans TTFs + OFL texts in fonts/.